We are looking for a Trade Marketing Manager (F&B Agency) to own and elevate our brand presence across Singapore, Indonesia, and Malaysia.

In this role, you will bridge creative strategy and commercial execution—leading B2B and B2C trade activations, high-impact events, and regional marketing campaigns from concept to launch. You’ll work closely with internal creative teams and key external partners to drive brand growth and sales across all channels.

Key Responsibilities:

• Strategic Campaign Leadership: Partner with internal Design and Communication teams to co-create integrated marketing campaigns, ensuring creative assets align seamlessly across all channels.
• Trade Promotion & Brand Activations: Design and roll out impactful trade promotions and in-store activations (sampling, POS displays, GWP, OOH) across retail, distributor, and e-commerce channels.
• Event Management: Conceptualize, plan, and execute memorable indoor and outdoor events of various scales across the region.
• Stakeholder & Network Building: Manage relationships with key partners—including importers, retailers, e-commerce platforms, embassies, government agencies, and vendors—while actively scouting for new strategic opportunities.
• Commercial Strategy & ROI Tracking: Manage project budgets, monitor cost ratios, track weekly/monthly KPIs, and optimize campaigns to maximize ROI.
• Market Intelligence & Compliance: Stay ahead of regional F&B market trends and competitor moves while ensuring all activations comply with local advertising and alcohol regulations.

• Experienced Specialist: 4+ years in trade and event marketing (agency or retail background preferred), with hands-on experience navigating local supermarkets and event partners.
• 360-Degree Marketer: Strong foundation in consumer (B2C) and customer (B2B) marketing, with a passion for brand storytelling and trade channel dynamics.
• End-to-End Executioner: Proven track record of managing projects from start to finish—from initial budgeting and strategy to execution and KPI analysis.
• Proactive & Start-Up Mindset: A self-starter who thrives in agile environments, takes initiative, and solves problems resourcefully.
• Strong Communicator: Fluent in English with exceptional interpersonal skills to manage diverse internal teams and external stakeholders effectively.
• Tech-Savvy: Proficient in Google Workspace (Docs, Sheets, Slides).
• National SG Citizen or PR