Key Responsibilities

1. Business Development

• Target Semiconductor OEMs in APAC / China regions to raise awareness and access at engineering and key economic buyer levels creating opportunities for sales managers
• Identify prospective customers and work with sales managers to arrange, prepare for, and join meetings with key OEM targets
• Provide market and application insight that strengthens the company’s positioning during customer engagements
• Perform market studies and develop business plan proposals to support strategic business development initiatives

2. Voice of Customer (Segment-Focused)

• Conduct structured interviews and on-site discussions with semiconductor equipment OEMs, primarily engaging with engineering management, product management, and senior management
• Document application requirements, performance drivers, unmet needs and use cases
• Support Product Management by delivering VOC interview summaries that help to define product requirements and set priorities

3. Technical Marketing Content (Segment-Focused)

• Create and manage a portfolio of application-specific technical and sales enablement content
• Content creation includes webinars, in-person seminars, articles, white papers, application success stories, short videos, social media posts and more
• Communicate with internal subject matter experts to inform material
• Support Product Marketing in the creation and review of sales enablement materials
• Coordinate with and support Marketing and Business Development with all internal and external messaging to employees, customers and markets

4. Market Intelligence

• Meet and interview customers, partners and market players to understand customer needs, market trends and potential, and competitive intelligence
• Attend major industry events to track key technology and application trends
• Support Product Marketing with competitive intelligence, including products, sales and marketing strategy, and key activities
• Educate sales, marketing and management on Semiconductor market trends

5. AI Proficiency

• Use AI-native workflows to maximise productivity
• Use AI technologies to create technical marketing content, identify and assess market trends, analyse customer feedback, gather competitive intelligence, and support strategic business development initiatives
• Promote continuous improvement through the adoption of AI-enabled tools and methodologies

Requirements

• 5+ years of product marketing, business development or technical sales experience in the semiconductor market or precision motion control systems market
• Deep knowledge of semiconductor equipment applications with demanding motion control requirements (inspection, metrology, packaging, etc.)
• Experience with customer, market and application research
• Experience creating technical marketing or sales training content
• Ability to analyse markets, identify trends and quantify opportunities
• Strong communication skills, with the ability to produce concise, actionable reports
• Bachelor’s degree in Engineering (advanced degree is an advantage)