Sales Manager (Beef) to lead the beef sales team and drive revenue growth across Modern Trade and Restaurant channels. The role owns sales targets and pipeline performance, builds strong key-account relationships, and ensures the team consistently converts opportunities into profitable, repeat business.

Key Responsibilities

1. Sales Target and Performance Management

• Set, cascade, and track monthly, quarterly, and annual sales targets (volume, revenue, and margin) for each team member and account.
• Monitor performance against targets through regular reviews, and take corrective action early when gaps appear.
• Prepare accurate sales forecasts and report results, risks, and opportunities to management.

2. Pipeline Management

• Build and maintain a healthy, well-qualified sales pipeline with clear stages, conversion rates, and expected close dates.
• Run weekly pipeline reviews, challenge deal quality, and make sure follow-ups and next steps are in place.
• Identify new business opportunities, including new accounts, new outlets, and new product listings.
• Ensure CRM or pipeline reports are updated and reliable.

3. Modern Trade Management

• Manage relationships with supermarket, hypermarket, and retail chain buyers and category managers.
• Negotiate pricing, promotions, listing terms, and annual trading agreements.
• Plan promotional calendars and ensure product availability, quality, and visibility at store level.
• Expand listings and increase share of shelf for beef categories (chilled, frozen, premium, and value ranges).

4. Restaurant and Food Service Management

• Develop and grow accounts with restaurants, steakhouses, hotels, caterers, and restaurant groups.
• Understand customers’ menu needs, cuts, specifications, and seasonal demand, and offer suitable product recommendations.
• Coordinate with chefs, purchasing managers, and owners on product trials, tastings, and menu development support.
• Maintain regular visits and strong service levels to secure repeat orders.

5. Team Leadership

• Lead, coach, and develop a team of sales executives and account managers.
• Set clear KPIs, conduct regular performance reviews, and provide ongoing feedback and training.
• Foster a high-performance, accountable, and customer-focused team culture.