Sales Manager
15 Oct 2026Job Description:
Key Responsibilities
Sales & Business Development
Develop and implement B2B sales strategies to expand the customer base and drive revenue growth.
Identify, approach, and develop new business opportunities across food manufacturing, industrial kitchens, and related sectors.
Manage the full sales cycle, including prospecting, client presentations, product sampling, negotiations, contract management, and after-sales support.
Drive business growth by expanding existing accounts and acquiring new strategic customers.
Key Account Management
Build and maintain strong relationships with key decision-makers, including Procurement, R&D, Production, Quality Assurance, and Factory Management teams.
Work closely with internal departments to ensure product availability, consistent quality, and high customer satisfaction.
Lead pricing negotiations, contract discussions, and annual supply agreements with key accounts.
Market & Product Development
Monitor market trends, customer needs, competitor activities, and pricing developments to identify new business opportunities.
Collaborate with technical and product development teams to support product trials, customer requirements, and quality assessments.
Identify opportunities for new product development and customized solutions to meet customer needs.
Sales Reporting & Forecasting
Prepare sales forecasts, pipeline reports, and market analyses to support business planning.
Track sales performance, evaluate business opportunities, and recommend strategies to improve results.
Job Requirements
Education & Experience
Bachelor’s degree in Business Administration, Food Technology, Agriculture, or a related field.
At least 8 years of B2B sales experience, including a minimum of 3 years in a sales management role.
Experience in one or more of the following industries is preferred:
Food ingredients
FMCG raw materials
Food processing and manufacturing
Industrial food solutions
Proven experience managing key accounts and developing business with food manufacturers or other industrial customers is a strong advantage.
Skills & Competencies
Strong B2B sales, negotiation, and key account management skills.
Good understanding of food manufacturing processes, customer requirements, and quality standards.
Ability to manage complex sales cycles and work independently in a dynamic business environment.
Strong commercial acumen, strategic thinking, and execution capabilities.
Good command of English, with the ability to communicate effectively in a business environment.