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Sales Manager

15 Oct 2026
  • Vietnam
  • Permanent
  • On-site

Job Description:

Key Responsibilities

Sales & Business Development

  • Develop and implement B2B sales strategies to expand the customer base and drive revenue growth.

  • Identify, approach, and develop new business opportunities across food manufacturing, industrial kitchens, and related sectors.

  • Manage the full sales cycle, including prospecting, client presentations, product sampling, negotiations, contract management, and after-sales support.

  • Drive business growth by expanding existing accounts and acquiring new strategic customers.

Key Account Management

  • Build and maintain strong relationships with key decision-makers, including Procurement, R&D, Production, Quality Assurance, and Factory Management teams.

  • Work closely with internal departments to ensure product availability, consistent quality, and high customer satisfaction.

  • Lead pricing negotiations, contract discussions, and annual supply agreements with key accounts.

Market & Product Development

  • Monitor market trends, customer needs, competitor activities, and pricing developments to identify new business opportunities.

  • Collaborate with technical and product development teams to support product trials, customer requirements, and quality assessments.

  • Identify opportunities for new product development and customized solutions to meet customer needs.

Sales Reporting & Forecasting

  • Prepare sales forecasts, pipeline reports, and market analyses to support business planning.

  • Track sales performance, evaluate business opportunities, and recommend strategies to improve results.

Job Requirements

Education & Experience

  • Bachelor’s degree in Business Administration, Food Technology, Agriculture, or a related field.

  • At least 8 years of B2B sales experience, including a minimum of 3 years in a sales management role.

  • Experience in one or more of the following industries is preferred:

    • Food ingredients

    • FMCG raw materials

    • Food processing and manufacturing

    • Industrial food solutions

  • Proven experience managing key accounts and developing business with food manufacturers or other industrial customers is a strong advantage.

Skills & Competencies

  • Strong B2B sales, negotiation, and key account management skills.

  • Good understanding of food manufacturing processes, customer requirements, and quality standards.

  • Ability to manage complex sales cycles and work independently in a dynamic business environment.

  • Strong commercial acumen, strategic thinking, and execution capabilities.

  • Good command of English, with the ability to communicate effectively in a business environment.