1. Job Purpose

The Sales Executive will be responsible for identifying new business opportunities, developing B2B customer relationships, and managing existing accounts across the food manufacturing and industrial sectors. This role focuses on expanding the customer base, driving sales growth, and delivering sustainable business results by providing solutions that meet customer needs.

2. Key Responsibilities

Sales & Business Development

• Identify, approach, and develop new B2B customers across food manufacturing, industrial catering, and related industries.

• Present products and recommend suitable solutions based on customer requirements.

• Manage the end-to-end sales process, including prospecting, product presentations, quotations, sampling, negotiations, and contract execution.

• Achieve assigned sales targets in terms of revenue, sales volume, and customer acquisition.

• Maintain an up-to-date sales pipeline and proactively follow up on business opportunities to maximize conversion rates.

Customer Relationship & Account Management

• Build and maintain strong relationships with customers and key stakeholders, including Procurement, R&D, Production, Quality Assurance, and Factory Management teams.

• Respond to customer inquiries, coordinate issue resolution, and ensure a high level of customer satisfaction.

• Monitor customer purchasing patterns, business needs, and opportunities to increase sales volume and expand existing accounts.

• Collaborate with the Sales Manager and internal departments to ensure product quality, reliable supply, and effective customer service.

Market & Product Development

• Gather market intelligence on customer needs, competitor activities, pricing trends, and technical requirements.

• Coordinate with relevant technical, product development, and quality teams to support product trials and customer evaluations.

• Identify potential new business opportunities and customer-specific solutions, providing feedback and recommendations to management.

Sales Reporting & Forecasting

• Prepare regular sales reports, customer updates, pipeline reviews, and sales plans as required.

• Monitor sales forecasts and provide timely updates on the progress of business opportunities.

• Identify potential gaps against sales objectives and recommend appropriate corrective actions.

3. Job Requirements

Education & Experience

• College diploma or Bachelor's degree in Business Administration, Economics, Food Technology, Agriculture, or a related field.

• At least 2 years of experience in Sales or B2B Sales, preferably in one or more of the following industries:

  • Food ingredients

  • FMCG raw materials

  • Food processing and manufacturing

  • Industrial food solutions

• Experience selling to food manufacturers, factories, or other industrial customers is a strong advantage.

Skills & Competencies

• Strong communication, negotiation, and relationship-building skills.

• Proven ability to identify new customers, develop business opportunities, and expand market coverage.

• Good understanding of the B2B sales cycle, from prospecting to closing deals and managing accounts.

• Proactive, results-oriented, and able to work effectively under sales performance expectations.

• Strong sense of ownership, with the ability to work independently and collaborate across departments.

• Good English communication skills.

4. Key Performance Indicators (KPIs)

Performance may be evaluated based on the following indicators:

• Sales revenue and volume achievement.

• Number of new customers acquired.

• Lead-to-customer conversion rate.

• Sales revenue and order growth from existing accounts.

• Customer retention and account development.

• Accuracy and timeliness of sales reports and forecasts.