Introduction

In Vietnam, the company focuses on delivering innovative, high‑quality solutions that inspire people to live more actively. Its ambition is to establish leadership across multiple industries, including aviation, outdoor, marine, fitness, automotive, and sports.

Job Mission

The Marketing Communications & Digital Manager will lead integrated brand communications in Vietnam, with digital expertise at the core. The role ensures compelling, consistent, and data‑driven storytelling across PR, social media, digital platforms, and community engagement. This leader will guide the MarCom team—covering Digital, Social Media, PR, and Community—by shaping strategy, prioritizing channels, and driving execution that strengthens brand leadership, builds engagement, and supports business goals.

Job Description

Integrated Marketing Communications

• Design and implement integrated communication plans across PR, digital, social, and offline channels, with digital‑first thinking driving execution.

• Maintain a consistent brand voice across all touchpoints, leveraging digital platforms for storytelling and amplification.

• Collaborate with Product Marketing, Sales, Channel Marketing, and regional/global teams to align communications with business objectives, guided by digital insights.

Team Leadership

• Manage and mentor the MarCom team and external agencies.

• Lead PR planning and execution, including media relations, influencer engagement, crisis management, and press events.

• Oversee content calendars, campaign planning, and project priorities to align with product launch timelines.

• Direct PR, social, and digital content strategies to ensure integration with marketing campaigns.

• Drive online and offline community initiatives, connecting digital engagement with offline activations and vice versa.

Digital Marketing

• Lead digital strategy across owned and paid channels to amplify campaigns and brand initiatives.

• Optimize digital touchpoints to drive traffic, awareness, consideration, and conversion.

• Monitor performance across websites, paid media, social platforms, and e‑commerce channels.

• Use audience data and platform insights to continuously improve traffic, engagement, and conversion.

Insights & Reporting

• Track PR and MarCom performance metrics, providing actionable insights.

• Evaluate ROI and identify opportunities for proactive storytelling and digital optimization.

Budget & Agency Management

• Manage budgets and oversee agency performance to ensure alignment with brand objectives.

• Collaborate with external partners for seamless execution and consistent messaging.

Job Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or related fields.

• Minimum 9 years of experience in integrated digital marketing, PR, or marketing communications; experience in consumer goods is a plus.

• Proven expertise in leading digital strategy and performance using platforms, data, and audience insights in Vietnam.

• Strong familiarity with digital and social media platforms, content formats, and online engagement mechanics.

Contact: Annie (an.le@peopleprofilers.com)