Responsibilities:

Marketing & Campaign Management

• Develop and implement marketing strategies across Sales and Aftersales

• Plan, execute, and optimize digital and offline campaigns to drive brand awareness and sales conversion

• Oversee content creation and ensure consistent brand messaging across all channels

• Manage marketing budgets, media buying, and campaign performance tracking

• Support product launches, dealer promotions, trade shows, and customer events

Public Relations & Media Management

• Develop and execute PR strategies, plans, and campaigns aligned with business objectives

• Build and maintain strong relationships with media, journalists, and key opinion leaders (KOLs)

• Secure media coverage across mainstream, lifestyle, trade, and automotive platforms

• Coordinate media engagement, interviews, and press events

Reputation & Crisis Management

• Monitor public sentiment and manage brand reputation across online and offline channels

• Identify risks and manage communication for issues, complaints, or crisis situations

• Develop crisis communication plans, including escalation protocols and key messaging

• Prepare holding statements, Q&As, and reactive communications

• Support media training and crisis simulation exercises for stakeholders

Events & Activations

• Plan and manage press conferences, product launches, and corporate events

• Coordinate media attendance and ensure effective event coverage

• Deliver engaging brand experiences that strengthen customer and stakeholder engagement

Who We're Looking For

• Degree holder with at least 5 years of experience in marketing, and public relations management preferably in the automotive industry or consumer goods sector.

• Strong expertise in digital marketing, including social media, SEO, SEM, email campaigns, and content marketing.

• Proficient in data analysis and using analytics tools (e.g., Google Analytics, CRM systems).

• Experience with brand management and strategic positioning.

• High proficiency in project management and multitasking.

• Strong communication and presentation skills, with the ability to influence at all levels.

• Ability to work with creative teams to produce high-quality content and materials to engage and resonate with the public and embody the brand’s values

• Knowledge of the latest market trends, automotive industry developments, and customer behavior.

• Ability to analyse public sentiment, media coverage and effectiveness of PR campaigns for making informed decisions and adjustments.

• Class 3 Driving license

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word/pdf format to ashley@peopleprofilers.com 

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

Tel:   6950 9753

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley