FUNCTIONAL OBJECTIVE: The Marketing Manager will be responsible for developing and executing company’s brand identity and communication strategies across digital, print, PR, and events. This role requires both strategic leadership and hands-on execution to ensure consistent, compelling, and engaging communication with our community, partners, and stakeholders across the Asia Pacific
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1. Brand Strategy & Identity
• Strategic Positioning: Orchestrate the development and implementation of RPO’s overarching brand strategy and market positioning to ensure long-term growth.
• Brand Integrity: Safeguard and maintain a unified brand identity across all digital platforms, physical activations, and corporate touchpoints.
• Reputation Management: Proactively elevate RPO’s presence and professional reputation within the regional sports and lifestyle ecosystems.
2. Communication & PR
• Strategic Outreach: Spearhead comprehensive external communication strategies, encompassing high-impact PR campaigns and proactive media outreach initiatives.
• Relationship Management: Cultivate and sustain strategic partnerships with key members of the press, media outlets, influencers, and Key Opinion Leaders (KOLs).
• Media Collateral: Author and curate professional press releases, comprehensive communication kits, and compelling media materials to drive the brand narrative.
3. Content, Digital Presence & Media Team Management
• Multi-channel Oversight: Direct the strategic planning and execution of integrated content calendars across social media, corporate websites, newsletters, and marketing campaigns.
• Team Leadership: Provide visionary leadership and operational management to a multi disciplinary media team (spanning social media, video production, design, and copywriting)
• Event Branding: Take the lead on branding and strategic communication for all major events, competitive tournaments, and professional workshops.
• Stakeholder Alignment: Facilitate seamless communication with sponsors and corporate partners to ensure maximum visibility and strategic alignment.
• Cross-functional Collaboration: Foster strong collaboration with internal departments (Sales, Events, and Marketing) to synchronize efforts and maximize overall impact.
| WORK EXPERIENCE AND QUALIFICATIONS REQUIREMENTS: |
• Educational Foundation: You hold a Bachelor’s degree in Marketing, Communications, or PR, giving you the theoretical edge needed for this role.
• Relevant Track Record: You bring at least 3 years of hands-on experience in the brand and PR world. If you’ve worked in sports or lifestyle, we definitely want to talk to you!
• Master Storyteller: You possess the unique ability to craft compelling narratives that resonate with audiences and elevate brand presence.
• Bilingual Communication: Your English is top-notch (both written and spoken), and your Vietnamese helps you connect deeply with the local market.
• Tech & Data Driven: You’re not just creative; you’re comfortable with digital tools and analytics to measure the heartbeat of your campaigns.
• Natural Leader: You have the charisma and organizational skills to mentor and steer a creative media team toward success.
• Resilience & Precision: You thrive in fast-moving environments, balancing a big-picture strategic mindset with an unwavering attention to detail.
• A passion for sports is a significant advantage. |
● Entrepreneurial Growth: we are in a rapid "startup" expansion phase. This is a unique opportunity for you to leave your mark, directly influence a regional brand, and grow your career as we scale across APAC.
● Global Exposure: Work in a world-class ecosystem alongside JOOLA – the global leader in Pickleball. You will gain hands-on experience with international standards, global partners, and world-class athletes.
● Vibrant Startup Culture: A young, energetic, and proactive work environment where new ideas are welcomed, and creativity has no limits.
● Professional Development: Frequent opportunities to attend professional sports workshops, tournaments, and training sessions to sharpen your marketing and sports industry expertise.
● Active Lifestyle: Be part of the "Pickleball movement"! You will have the chance to learn and play the world’s fastest-growing sport right at the heart of our community |
Contact: Annie | an.le@peopleprofilers.com |
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