About the Role

Our Client is seeking a dynamic and results-driven MICE Event Sales Manager to lead venue revenue growth through strategic business development and client relationship management. This role combines a hunter mindset for acquiring new business with a farmer approach to nurturing long-term partnerships, making it ideal for a commercially astute sales professional who thrives on both winning new clients and growing existing accounts.

You will play a pivotal role in driving sales across the MICE, corporate, luxury and lifestyle sectors, managing the full sales cycle from lead generation to contract closure, while building lasting relationships that generate repeat business and referrals.

Key Responsibilities

New Business Development

• Identify, prospect and acquire new clients across targeted industries
• Develop and execute proactive sales strategies to generate leads and expand the pipeline
• Conduct market research to uncover emerging trends and business opportunities
• Build a robust pipeline of corporate, agency and direct client opportunities
• Drive outreach through networking, referrals, cold calling and industry events
• Achieve individual sales targets while contributing to overall venue revenue goals
• Maximise venue utilisation across different event formats and spaces

Strategic Account Management

• Cultivate long-term relationships with key clients, event agencies and strategic partners
• Manage and grow existing accounts to drive repeat business
• Build referral networks across corporate, agency and industry partners
• Develop multi-event collaborations beyond one-off bookings
• Identify opportunities for annual partnerships and preferred vendor arrangements
• Maintain regular client engagement through meetings and relationship-building initiatives
• Manage inbound sales enquiries and develop account growth strategies

Partnership Development

• Establish strategic partnerships that drive event opportunities and boost venue visibility
• Build relationships with event organisers, marketing agencies, luxury brands and industry associations
• Develop co-marketing initiatives, sponsorships and partnership activations
• Collaborate with internal stakeholders to maximise cross-business partnership opportunities

Sales & Pre-Sales Execution

• Qualify leads and understand client objectives, budgets and requirements
• Conduct discovery meetings, presentations and client consultations
• Organise venue tours and site inspections
• Develop customised event proposals, quotations and commercial contracts
• Negotiate pricing, terms and event requirements
• Manage the full proposal-to-signing process, following up proactively to improve conversion
• Maintain accurate sales forecasts and pipeline reports

What We're Looking For

• Proven track record in sales and business development, ideally within MICE, hospitality or events
• Strong commercial acumen with excellent negotiation and presentation skills
• Exceptional networking and relationship-building abilities
• Strategic thinker with a self-motivated, results-oriented approach
• Confident communicator and stakeholder manager
• Comfortable working independently in a fast-paced, target-driven environment