Main role: Responsible for representing the company’s management in overseeing the visual quality of tire sidewall and tread pattern designs across all R&D offices, establishing standards for typography and design structure, and ensuring that design outcomes meet international standards

Core responsibilities:

1. Development and Oversight of Visual Standards

·Establish and maintain typography and visual design standards for tire sidewalls and tread patterns to ensure compliance with international specifications.

· Conduct visual quality reviews of design deliverables from all R&D offices on behalf of management to ensure strict adherence to design guidelines.

· Assist the pattern design team in making necessary design adjustments and optimizations to enhance overall visual appeal.

2. Typography and Design Execution

· Responsible for formatting text and images to present design content in a professional and compelling manner.

· Collaborate with international graphic design and typography firms to advance the development, optimization, and application of the company’s proprietary typefaces on tire sidewalls.

· Assist in addressing visual design issues that arise during the R&D process and provide professional graphic design support.

3. Knowledge Transfer & Team Development

·Ability to pass on graphic design knowledge and methodology to team members through training, coaching, or daily collaboration, helping the team build graphic design fundamentals and elevate overall design capability.

4. Cross-Function Collaboration

· Work closely with the pattern design teams in R&D to provide design specifications and technical support.

· Maintain communication with the mould companies to develop new tire types of sidewall and pattern details.

· Maintain communication with external design and typography firms to ensure projects are delivered on time.

· Collaborating with international graphic design and typography firms to advance overall design quality.

Requirements:

Education: At least a Bachelor’s degree (Master’s degree preferred) in Graphic Design, Visual Communication or related field

Work experience: Minimum 3 – 5 years of full-time design experience in publishing industry (magazines), advertising (creating ads) or from a reputable design firm. Candidates with experience in typesetting and formatting materials to international standards will be highly preferred.

Skill Requirements:

· Proficiency in Adobe Suite (Illustrator, Photoshop, InDesign, etc.).

· Candidates with experience using Rhino and CAD will be given preference.

· Strong text and image typography skills, with the ability to structure and present content in a professional manner.

· Proficiency in both Chinese and English (fluent in speaking, listening, reading, and writing) to liaise with the internal Chinese stakeholders.